After winning a well-known Playboy competition, Justin Santos founded London-based JoyBear Pictures — a creator of sex-positive, erotic movies. JoyBear Pictures has now been featured in Huffington Post, Sunday Times and on CNN. Their award-winning films show a more organic approach to sex (with lots of kissing, of course). Innately vanilla, JoyBear finds pride in being one of a handful of top adult film producers leading the #EthicalPorn movement. “In our films we use a bit of common sense - lashings of build-up, women in charge and people having a rollicking good time are all standard.” Justin Santos - Joybear founder and CEO.