Conditions & Use Policies

Privacy Policy

This privacy policy has been created to help those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. We recently updated our Privacy Policy to clarify how we protect your personal information in keeping with the EU’s new General Data Protection Regulation (GDPR). We promise to keep your data safe and secure. In brief, here is an explanation of why we need it and how we use it.

Your happiness is our No.1 Priority. We use your data to create the best experience you can have online while you are shopping with us - and in the emails you receive from us.

We take your data seriously. We’ll protect your data by using the services of expert data security suppliers.

We won’t spam you. You decide what and how you hear from us by setting your preferences. You can opt-out any time you want. And with specific tags, we make sure you are not receiving emails from several automations at the same time, but only information most relevant to your needs and preferences.

We will not keep your data for the sake of it. If we don’t need it, we will delete it.

We take your privacy seriously. At Lust Productions SL, we care greatly about our customers. We understand your data is precious and needs to be treated with the utmost respect and privacy. In this page, we are going to walk you through why and how we collect private data, how we use it, and your rights.

How we use your information.

We use your information in a variety of ways — what we do with it depends on what information. The tables below set this out in detail, showing what we do, and why we do it.

1 - What we collect when you buy on our website.
Your name and contact details
How we use your name & contact details (phone number, shipping address) & order status (coupon used, order status) Why?
Delivering your purchases to you. We need this information to complete our contract with you.
Sending you service messages by e-mail. We have to do this to perform our end of the transaction with you (so you can have an order confirmation and a link to your purchase).
Monitoring order status. We need it to make sure we’ve executed the contract with you correctly.
Invoicing the correct amount to you. We keep coupon use information for publishing correct invoices.

Your payment information

This means the payment method you chose and if it was a card, the last numbers and the expiry date, and the billing address. We do not keep the full number, the CCV.

How we use your payment information Why?
Take payment, and give refunds. We have to do this to perform our contract with you.
Fraud prevention and detection. To prevent and detect fraud against either you or Lust Production SL.
2 - What we collect when you browse our website

Information about your phone or laptop, and how you use our website

Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website. We collect this via cookies, but we do not have access to your name and personal details via this technology.

How we use information about your phone or laptop, and how you use our website and app Why?
Improve our website and set default options for you (such as language and currency). To give you the most rewarding shopping experience possible.
Protect our website. To prevent and detect fraud against either you or Lust Productions SL.
3 - What we collect when you sign up to our mailing list

Your name and contact details

How we use your name & contact details (email) Why?
To send you emails and personalize it for you. To send you emails after you’ve signed up to our mailing list, we really need your email! And if you have given us your name, we like to send emails that feel personal.
Your history with our mailing list. Where and when you have signed-up, in which language, what email campaigns we have sent you, which ones you have opened, which ones you have clicked through, and where you are located when you open emails.
Provide relevant content. When we see you interact more with one specific type of content, we can adjust what we send out to provide you with what you’re interested in.
Adjust email frequency. To make sure we don’t spam you, we monitor your engagement with our emails and based on that, adjust what campaign you receive.

Purchase history and saved items.

What you’ve checked, added to your cart or bought on our website, when you made the purchase.

How we use your browsing. Why?
To understand what you find interesting. Because we prefer to send you emails about what you seem to find relevant, rather than random information on the content.
To sell you things. If you’ve checked or added to cart a product, we can send you more details about it so you can make an educated decision. And if you’ve bought a product, we may have recommendations for similar products you might like.
To make sure you’re happy with your purchase. To ask you at the right time and about the right product, we need to know what and when you’ve bought something. We monitor customer satisfaction to improve our service and make sure you are happy with your order!
Finding out what you, and other customers, like. So that we can adjust the website content, the email content and provide you with a more valuable experience.

You are not obligated to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that. We also anonymize and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We also share this information with necessary third parties - please keep reading to find out who and why.

Sharing your information

What we DON’T do:

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information.

What we DO do:
However, we share your data with the following categories of companies as a vital part of being able to provide our services to you, as set out in this statement:
  • Companies that help to get your purchases to you, such as payment service providers.
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business.
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing messages

If you signed-up to our mailing list, we will send you marketing messages by email.

How to stop marketing messages.

You can stop receiving marketing messages from us at any time.

You can do this:

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages. Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request. Please note as well that stopping marketing messages will not stop service communications (such as order updates or customer care follow-up if you have contacted us).

Storing your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights

When it comes to your personal information, here are your rights:
  • The right to be informed about how your personal information is being used.
  • The right to access the personal information we hold about you. You can contact us at [email protected]
  • The right to request the correction of inaccurate personal information we hold about you. Simply contact us at [email protected]
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances. Again, contact us at [email protected]
  • The right to stop direct marketing messages, by unsubscribing. Ask us at [email protected]

The right to request that we transfer or port elements of your data either to you or another service provider. Ask us at [email protected] If you want to exercise your rights, or just have questions, please contact us at [email protected]

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data. If we make significant changes, we will make that clear on the website, or by some other means of contact such as email, so that you are able to review the changes before.

How to contact us

If you have any question regarding your data, please contact us contact us at [email protected]

Basic Information on Personal Data Protection

Data Controller LUST PRODUCTIONS, S.L.

Purpose This information is used to provide any services requested and to optimize our website’s technical usability and for internal research data. We also collect and use your data for the purpose of distributing our opt-in newsletters (when authorized by user) and to inform you about promotions.

Legal Basis Data subject’s consent. We may process your information because:
  • We have a contract with you
  • You have given us permission to do so we must provide services to you after you have purchased something from us yo comply with the law.

Recipients If provided to us by the Member by virtue of the rendered services, we do disclose information to advertisers and for other marketing and promotional purpose. Also to State Agencies to comply with the law or other companies and organizations for fraud protection and credit risk reduction. Any other collaborators that may be necessary to provide the services, duly informing the user, in accordance with the provisions of the GDPR.

Rights Rights of access, rectification, erasure, objection and opposition, restriction of processing, data portability and not to be subject to automated individualized decision. The right to withdraw consent. Contact our DPO at [email protected] Contact the Spanish Protection Data Agency to file a claim.

Terms of use agreement Please read This Terms of Use Agreement Before Accessing Website You (the Customer) must read and agree to these terms and conditions prior to joining. Please read them carefully. By purchasing a Membership on our Site, You become a Subscriber to the Site and you agree to be bound by these Terms and Conditions (the "Agreement"). This agreement is subject to change by Lust Productions S.L. at any time, without prior notice and changes are effective without notice upon each Subscriber, as long as there is no substantial change. With being a member, You agree to be able to purchase items by clicking on the purchase buttons. Therefore, You are responsible for keeping control on your username and password. Lust Productions S.L. shall not be held responsible for any loss or unlawful use of such username and/or password by any third party other than You, or by any purchase made by any third party without your consent. By purchasing a Membership to the site, You agree and consent for Lust Productions S.L. to keep and store your data, such data to be used in relation to the exploitation of the Site and to promote products and services directly related to those purchased by You and/or to inform You of any new products or services in the adult business.

Below detailed information about data protection:

2.1. For the purposes of the provisions of the General Data Protection Regulation (GDPR), we inform that the personal data that you may provide us during the entry and navigation through our website will be incorporated into data processing systems whose responsible is LUST PRODUCTIONS S.L., (hereinafter “Lust Productions”) with the sole purpose of managing your subscription and use of our platform, as well as for the purpose of being able to meet your requests and to send technical, operational and commercial information, by any means, including electronic mail and/or equivalent means, about services, offers and news that are of your interest. In the case of commercial communications sent via email or equivalent means, we will count with your previous express consent. In this way, Lust Productions informs that it will proceed to process the data in a lawful, loyal, transparent, adequate, relevant, limited, accurate and updated manner.

Lust Productions S.L. may collect information from you because we have a legal reason (allowed by law or under contract) to collect the information, or because you have provided your consent for us to do so for a specific purpose. Lust Productions S.L. collects your name, email address, and other important information provided by you in order to provide any services requested. In addition, we collect credit card, and bank information from purchases made through ERIKA LUST FILMS business

2.2. We also inform you that we must communicate your personal data and contact information, necessary for the provision of the corresponding service, to the different collaborators involved in the service itself, in the terms indicated in this policy, who will be obliged to use the data, solely and exclusively, to comply with the purpose of the transfer and, if required by law, to the national security bodies and forces (prior Court or police order). The contracts concluded with the aforementioned third parties, by virtue of the provisions of GDPR, guarantee that the data provided will be processed only and exclusively for the specific, explicit and legitimate purposes for which were obtained and these will not be communicated to entities outside the contractual relationship with these third parties, except for legal provisions that foresee something else. Before providing personal data relating to third parties on the website, given the case, the User must obtain their prior and express consent, having informed them of the terms contained in this privacy policy. The uSER shall hold Lust Productions, S.L., harmless against any possible claim, fine or sanction borne as a consequence of the USER’S failure to comply with the duty described in this paragraph.

2.3. We inform you that you have the possibility to exercise at any time and free of charge, the rights of access, rectification, erasure, objection, restriction of treatment, data portability, and not to be the subject of automated individual decisions, the right to withdraw consent and revocation of consent, in the terms established by the current regulations on data protection, by writing to ERIKA LUST FILMS, Diputació 185 Pral, 08011 Barcelona - Spain, or sending an email to [email protected] In these cases, you must accompany a copy of your national Identification Card, passport or other valid document that identifies you in due manner. You may also contact the Supervisory Authority to file a claim.

2.4. ERIKA LUST FILMS ensures that it will proceed to process the data in a lawful, loyal, transparent, adequate, relevant, limited, accurate and updated manner. Lust Productions, S.L. has security measures in place to protect and prevent the misuse and loss of the information under our control. We use industry standard efforts to safeguard the confidentiality of your personal identifiable information. We have implemented mechanisms to: (i) ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services; (b) restore the availability and access to personal data in a timely manner in the event of a physical or technical incident; (c) regularly test, assess and evaluate the effectiveness of technical and organisational measures for ensuring the security of the data.

We inform you that the personal data will be kept for the period of validity of the service, as long as the deletion is not requested by the interested party, and we will not exceed deadlines of legal prescription or applicable archiving obligations. Once these deadlines have expired, the data will be destroyed.

Cookies policy

What are ‘cookies’?

‘Cookies’ are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store things like user preferences. You can think of cookies as providing a ‘memory’ for the website, so that it can recognize you when you come back and respond appropriately.

Site performance cookies
This type of cookie remembers your preferences for tools found on our websites, so you don’t have to re­set them each time you visit. Examples include:
  • Volume settings for our video player
  • Whether you see the latest or the oldest article comments first
  • Video streaming speeds that are compatible with your browser
Anonymous analytics cookies:

Every time someone visits our website, software provided by another organisation generates an ‘anonymous analytics cookie’.

These cookies can tell us whether or not you have visited the site before. Your browser will tell us if you have these cookies and, if you don’t, we generate new ones.

This allows us to track how many individual users we have, and how often they visit the site.

Unless you are signed in to our website, we cannot use these cookies to identify individuals. We use them to gather statistics, for example, the number of visits to a page. If you are logged in, we will also know the details you gave to us for this, such as your username and email address.

Geotargetting cookies

These cookies are used by software which tries to work out what country you are in from the information supplied by your browser when you click on a web page. This cookie is completely anonymous, and we only use it to help target our content – such as whether you see our UK or US home page – and advertising.

Registration cookies

When you register with us, we generate cookies that let us know whether you are signed in or not.

Our servers use these cookies to work out which account you are signed in with, and if you are allowed access to a particular service. It also allows us to associate any comments you post with your username.

If you have not selected ‘keep me signed in’, your cookies get deleted when you either close your browser or shut down your computer.

While you are signed into either of the sites, we combine information from your registration cookies with analytics cookies, which we could use to identify which pages you have seen on Erika Lust’s websites.

Other third party cookies

On some pages of our website, other organisations may also set their own anonymous cookies. They do this to track the success of their application, or to customise the application for you. Because of how cookies work, our website cannot access these cookies, nor can the other organisation access the data in cookies we use on our website.

For example, when you share a page or post using a social­ media sharing button (for example, Facebook) the social network that has created the button will record that you have done this.